Building a Solid Online Foundation
Veritas is an industry leader in information management solutions that provide customers with backup and recovery, business continuity, software-defined storage, and information governance
DOUBLING DOWN ON DESIGN
Veritas, formerly part of Symantec, needed to establish credibility in the market as a newly independent company with a website that was ready to do business out of the gate. At the time the spin-off of Veritas was announced, we were engaged with Symantec to re-design and re-platform a new website.
With Veritas, this one project turned into two, upping the ante for us to design, build, and deploy two sites on a tight timeline. Veritas was excited to work with us because of our understanding of what was needed from a design and user experience standpoint, as well as our ability to deliver on our commitments.
Rapidly Set Up for Success
We worked with Veritas to design and build a responsive website on a solid platform using Adobe Experience Manager. The solution provides integrated analytics while interfacing with Oracle Eloqua and other customer-related data sources.
Because the timeframe was tight, we helped Veritas prioritize its capabilities to deploy what would deliver the strongest customer experience from day one. Lead generation was among the primary objectives for the site, followed by thought leadership, highlighting customer successes, and growing partner relationships.
Veritas was excited to work with us because of our understanding of what was needed from a design and user experience standpoint, as well as our ability to deliver on our commitments.
An Award-Winning Website with Room for Growth
In 2016, the Web Marketing Association recognized our work on Veritas.com with a WebAward for the Best Information Services Website.
As future website updates are needed, Adobe Experience Manager will allow Veritas to quickly adapt as business needs change without consuming significant development resources.
Veritas will further enhance the new site by enabling self-service for the marketing organization, streamlining localization of pages and microsites, and rapidly creating new experiences that can be shared efficiently with other content authors.
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